Back to the Future as ChatGPT Web Browsing returns
ChatGPT Web Browsing returns
If you were an early adopter of ChatGPT (which in AI means sometime before June 2023) you might remember something called Web Browsing mode in ChatGPT Plus. It allowed ChatGPT to search the web (using Bing) and integrate the results into the output it generates. This allows you to use ChatGPT with up-to-date information, overcoming its’ notorious September 2022 cut-off.
OpenAI, the tech giant behind ChatGPT, pulled the feature earlier this year. They had a few kinks to work out, specifically around avoiding redistribution of copyrighted content, such as news articles sitting behind paywalls.
But now it's back, streamlined and more efficient than ever. ChatGPT isn’t just answering your questions based on what it already knows. Now, it can actually pop out to the web and bring back the latest info. Think of it as your own personal research assistant—only faster and no coffee breaks required. It’s like having a super-savvy intern who knows exactly where to find what you need.
How might you use it in the workplace today?
Market Research: Generate instant summaries of current market trends without slogging through reports.
Content Creation: Read an interesting news story and want to turn it into a LinkedIn post? (Or, ahem, an email newsletter?) ChatGPT Plus can now practically hand that to you on a platter.
Customer Insight: Have a new product idea but not sure about the market need? Use ChatGPT to quickly find and compile customer reviews or forum discussions related to your concept.
Competitive Analysis: Use ChatGPT to provide you with a snapshot of what your competitors are doing, from product launches to marketing strategies, without manually trawling through websites.
So, the next time you find yourself wading through web pages, remember there’s a simpler, quicker way. Fire up ChatGPT's latest feature. It’s not just cool tech; it’s a lifesaver for people like us who are swamped with tasks and short on time.
You’ll need a ChatGPT Plus subscription to access this GPT4 feature, which is now called ‘Browse with Bing’.
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