You don’t have to be a large corporate with deep pockets to take advantage of AI. All businesses, big and small, can use AI to boost productivity. Moreover, they can start using AI almost immediately.

In this keynote talk and panel discussion, General Purpose reveal 15 AI hacks that small businesses can implement straight away to start taking advantage of AI now.

In this video, we share 15 ways that small businesses can start using AI immediately:

1. Rapid Market Research- AI tools like perplexity speed up market research by quickly summarising and providing insights from various sources.

2. Intelligent Search- AI search engines gather information from the internet and provide concise summaries allowing businesses to get up to speed quickly.

3. Transcribe Customer Research- AI meeting assistants can transcribe and summarise customer interviews, turning raw conversations into useful data for better decision-making.

4. Role Play a Focus Group- AI tools can simulate focus group discussions, providing insights into customer perspectives and concerns, which can inform product development and marketing strategies.

5. Create the Perfect Image- AI can generate or find ideal images for marketing or other purposes, significantly reducing the time spent on image research.

6. Edit Videos With Ease- Tools like Descript simplify video editing by allowing users to edit videos through text, making the process accessible to those without specialised skills.

7. Find the Best Performing Advert- AI can automatically create and test advertisements, improving their performance and reducing the need for in-house expertise.

8. Automatic Follow-Up Campaigns- AI tools like MailChimp can automate follow-up campaigns ensuring consistent communication with customers, which can improve engagement and sales.

9. Target Your Top Leads- AI assistants like Pipedrive analyse and prioritise leads based on their likelihood to convert, helping sales teams focus on the most promising opportunities.

10. Keep a Consistent Tone- AI tools like Intercom can adjust customer service messages to maintain a consistent and appropriate tone.

11. Automate Common Requests- AI chatbots handle common customer queries automatically, improving response times and reducing the workload on customer service teams.

12. Show Your Expertise- Platforms like "In the Room" allow businesses to create interactive video responses, showcasing their expertise and personality, which can lead to increased customer engagement and sales.

13. Automate Invoices and Expenses- Tools like Dex and Hubdoc automate the processing of invoices and expenses, saving time on administrative tasks and reducing errors.

14. Make Time in Your Day 1- AI tools like Motion optimise schedules by analysing calendars and reallocating tasks, ensuring that users have dedicated time for important work and meetings.

15. Create Reports in a Flash- AI-powered spreadsheet tools like Rose allow businesses to generate detailed reports quickly by simply asking questions about their data, making data analysis more efficient and accessible.

Curious to learn more? Book now to join us at AI Essentials in London or Online.